Google Business Agent alternative
Google Business Agent Alternative: A Talking Agent on Your Site
Google Business Agent is your store's chat agent on Google Search. Agenola works on your own site: it talks with visitors by voice and text, recommends products, answers order questions, and takes bookings and applications. The two work in different places, so you don't have to choose one.
Google Business Agent and Agenola at a glance
| Google Business Agent | Agenola | |
|---|---|---|
| Where it works | The brand card on Google Search | Your own site |
| How people talk to it | Chat; Google's page doesn't mention voice or an avatar | Voice and text, with an avatar that matches the speech |
| Who can use it | To customize it: a US-based online store, a verified Merchant Center account, at least 50 approved free listings and a claimed brand profile | Any business with a website |
| What it knows | Your Merchant Center account and the business details you provide, including your site | Your live catalog, stock, store policies and knowledge base |
| What it does | Answers product questions in your brand's voice; checkout in the chat is "coming soon" | Recommends products, gives order and shipment status in stores, opens tickets, takes bookings and applications |
| Handing off to your team | Support handoff is set up in Merchant Center | Hands off to Zendesk, Gorgias, Intercom or Freshdesk |
| Reports | Performance insights are "coming soon" | Conversation records and reports in your dashboard |
| Price | Google's page gives no price | Starter plan from $29 a month |
When Business Agent is the better fit
- Your store is in the US and your Merchant Center account is ready.
- You want to answer visitors on Google Search, before they reach your site.
- You want to start without adding anything to your site.
When Agenola is the better fit
- Your store is outside the US, or you don't use Merchant Center.
- You want a talking agent with a face on your site.
- Your work goes beyond sales: you also take bookings, applications and support requests.
- You want conversation records and reports in your own dashboard.
Sources
Prices and features checked on November 1, 2026
Related pages
Frequently asked questions
Can I connect Agenola to Business Agent?
No. Google's page doesn't mention a way to connect another agent.
Can I use both?
Yes. One works on Google Search, the other on your site.
Does Business Agent cost money?
Google's help page gives no price. Check the current terms in Merchant Center.
Can a store outside the US use it?
According to Google, the rollout began in the US, and customizing it requires a US-based online store.