TikTok integration: conversation results sent to your TikTok pixel as events

How it works

When connecting, you choose the ad accounts Agenola will use on TikTok's page, approve the permissions and enter the verification code sent to your ad account's email. Then you turn on TikTok in each agent's Measurement settings tab, choose the ad account and pixel, and tick the events to send.

Events are sent from the server. If the visitor came from your TikTok ad, the event is matched by the ad click; otherwise by their email, phone number and browser. If your WooCommerce or Shopify store is connected, an order placed within seven days of the conversation is also sent as a purchase event.

In a step's Tracking tab you can define one of TikTok's standard events or your own. If you enter a test code on the "Send event" flow step, the event appears only in Events Manager's Test events tab.

• Email and phone number go to TikTok only as a hash that can't be reversed.
• To use an ad account you add later, reconnect and select it too.
• When you remove the connection, events and steps stop; you can revoke the access you gave TikTok on your ad account's authorizations page.

What it does

This list is generated from the same source as the TikTok page in the dashboard: if it isn't listed here, we don't do it with TikTok. Flow steps live in the flow editor under Add step → Integrations → TikTok.

Example conversations

Setup

Our app on the TikTok side is currently going through approval. Until it is approved the connection is not open to everyone; once approved, the steps on this page apply as written.

1. 1In Agenola, go to Integrations → TikTok and press "Connect to TikTok".
2. 2On TikTok's page, choose the ad accounts, approve the permissions and enter the verification code sent to your ad account's email.
3. 3In the agent's Measurement settings tab, turn on TikTok, choose the ad account and pixel, and tick the events to send.

Detailed setup: How do I connect analytics and ad platforms?

Permissions and where your data goes

• Sent to TikTok: the events you choose, with their names and parameters, ad click and browser details; the visitor's email and phone number only as a hash. For a purchase, the order value, currency, and the IP address and browser details of the browser that placed the order are sent too.
• Read from TikTok: the ad accounts you granted access to and their pixels, for choosing.
• Permissions requested: reading ad account details, reading pixels and reporting conversion events.
• Connection details are stored encrypted on the server. Only the workspace owner and admins can connect or remove it. Informing your visitors and obtaining the consent required is your responsibility.