- Integrations
- Google Ads
Google Ads integration: tickets and sales from conversations counted as conversions
Agenola's Google Ads integration writes what happens in a conversation to your conversion actions in Google Ads: a ticket left, an appointment booked or an order placed by a visitor who came from your ad shows up as a result of your campaign. With flow steps you read campaigns and reports and manage your customer lists. You connect it in one click with your Google account.
How it works
After connecting, you turn on Google Ads in each agent's Measurement settings tab, choose the ad account and pick a conversion action for each event, or leave it on "Don't send". Only conversion actions you created in Google Ads with the Import → From clicks type appear in the list.
A conversion is matched by the ad click if the visitor came from your ad, and otherwise by the email or phone number they left. If there's neither, no conversion is sent. If your WooCommerce or Shopify store is connected, an order placed within seven days of the conversation is also sent to Google Ads with its value.
Flow steps send conversions, fetch campaigns and reports, enable or pause a campaign, and create and update customer lists and add or remove people. For example, you can add a visitor who left a ticket to a customer list and show your ads to that audience.
- Email and phone number go to Google only as a hash that can't be reversed; the plain address is never sent.
- The "Change campaign status" and "Delete customer list" steps don't run until the confirmation box on the step is ticked. Changing a campaign's status doesn't touch its budget, bids or ads.
- The active ad accounts the connected Google account can access are listed, including those under a manager account.
- When you remove the connection, events and steps stop; your ad account and reports stay as they are.
What it does
This list is generated from the same source as the Google Ads page in the dashboard: if it isn't listed here, we don't do it with Google Ads. Flow steps live in the flow editor under Add step → Integrations → Google Ads.
ConversionAction · Flow step1
Send conversion
Records a conversion in the conversion action you pick; it is matched by the visitor's ad click if they came from your ad, otherwise by their email or phone. Email and phone reach Google only as a digest that cannot be reversed.
CampaignAction · Flow step3
Get campaign
Reads the campaign's name, status and type.
Get campaigns
Returns the account's campaigns as a list; can be filtered by name or status.
Change campaign status
Enables or pauses the campaign. Budget, bids and ads don't change.
ReportAction · Flow step1
Get report
Returns the metrics you pick at account, campaign or ad group level for the date range you pick, as a list. Without a date range, the last 30 days.
Customer listAction · Flow step5
Find customer list
Finds a customer list by its name.
Get customer lists
Returns the account's customer lists that are uploaded with contact details.
Create customer list
Creates a new customer list that people are added to by email and phone.
Update customer list
Changes the list's name, description or how long people stay in it.
Delete customer list
Deletes the list from Google Ads; this can't be undone.
Contact in a listAction · Flow step2
Add contact to list
Adds the visitor to a customer list by email and/or phone, so you can show your ads to this audience.
Remove contact from list
Removes a person from a customer list by email and/or phone.
Example conversations
Visitor: I saw your ad and I'd like a quote for an office internet plan.
Agent: Happy to help. Could you share your company name and a phone number we can reach you on?
Visitor: Atlas Architects, +1 206 555 0174
Agent: Thank you. Our sales team will call you today.
Behind the scenes: When the ticket is created, a conversion is written to the conversion action you chose in Google Ads. Because the visitor came from an ad, the conversion is matched by the ad click and appears in your campaign's results.
Visitor: I'd like to hear about your promotions. My email is grace@example.com
Agent: Noted. We'll let you know about new promotions.
Behind the scenes: The "Add contact to list" step adds the visitor to the customer list in Google Ads by email; the email goes to Google only as a hash. You can show your ads to this list.
Setup
- 1In Google Ads, create a conversion action of the Import → From clicks type under Goals → Conversions → New conversion action.
- 2In Agenola, go to Integrations → Google Ads, press "Connect Google Ads" and grant access with your Google account.
- 3In the agent's Measurement settings tab, turn on Google Ads, choose the ad account and pick the conversion action for each event.
Detailed setup: How do I connect analytics and ad platforms?
Permissions and where your data goes
- Sent to Google Ads: the conversion's action, time and value if any; the ad click ID, or the visitor's email and phone number only as a hash. In customer list steps, the person's email and phone number also go only as a hash.
- Read from Google Ads: ad accounts and conversion actions for choosing; campaigns, reports and customer lists when a flow step asks.
- Permissions requested: Google Ads (ad accounts, conversion actions, campaigns, reports and campaign status) and sending conversions and customer lists.
- Connection details are stored encrypted on the server. Only the workspace owner and admins can connect or remove it. Informing your visitors and obtaining the consent required is your responsibility.
Related integrations
See all integrations
Frequently asked questions
Why don't my conversion actions appear in the list?
Only conversion actions of the Import → From clicks type appear; actions counted by a website tag can't receive conversions this way. Once you create an action of this type in Google Ads, it appears in the list in Measurement settings.
Does it count as a conversion if the visitor didn't come from an ad?
If the visitor left an email or phone number, the conversion is matched by it; Google compares it with its own users. If there's neither an ad click nor contact details, no conversion is sent.
Can the agent change my campaigns?
Only if you add the "Change campaign status" step to a flow and tick its confirmation box, and that step only enables or pauses a campaign. No step touches budgets, bids or ads.