Meta Pixel integration: conversation results sent to your Meta pixel as events

How it works

When connecting, you choose your business and the pixels Agenola will use in Meta's window. Then you turn on Meta Pixel in each agent's Measurement settings tab, choose the pixel and tick the events to send: conversation started, contact details left, conversation completed, ticket created, appointment booked, product searched.

Events are sent from the server, not the visitor's browser, so ad blockers don't stop them. If the visitor came from your ad, the event is matched by the ad click; otherwise by their email, phone number and browser. If your WooCommerce or Shopify store is connected, an order placed within seven days of the conversation is also sent as a purchase event.

In a step's Tracking tab you can define one of Meta's standard events or your own. If you enter a test code on the "Send event" flow step, the event appears only in Events Manager's Test events tab.

• Email and phone number go to Meta only as a hash that can't be reversed.
• The connection belongs to your business, not a person: it keeps working even if the person who connected it leaves the business.
• Don't turn off any permission in Meta's window: if one is turned off, Meta grants none. To use a pixel you add later, reconnect and select it too.
• When you remove the connection, Agenola stays in your business's Connected apps list; you can remove it there.

What it does

This list is generated from the same source as the Meta Pixel page in the dashboard: if it isn't listed here, we don't do it with Meta Pixel. Flow steps live in the flow editor under Add step → Integrations → Meta Pixel.

Example conversations

Setup

Our app on the Meta Pixel side is currently going through approval. Until it is approved the connection is not open to everyone; once approved, the steps on this page apply as written.

1. 1In Agenola, go to Integrations → Meta Pixel and press "Connect to Meta".
2. 2In Meta's window, choose your business and the pixels Agenola will use, and approve; don't turn off any permission.
3. 3In the agent's Measurement settings tab, turn on Meta Pixel, choose the pixel and tick the events to send.

Detailed setup: How do I connect analytics and ad platforms?

Permissions and where your data goes

• Sent to Meta: the events you choose, with their names and parameters, ad click and browser details; the visitor's email and phone number only as a hash. For a purchase, the order value, currency, and the IP address and browser details of the browser that placed the order are sent too.
• Read from Meta: your business's pixels, for choosing.
• Permissions requested: reading ad data and managing business assets. The connection works through a system user created for Agenola in your business.
• Connection details are stored encrypted on the server. Only the workspace owner and admins can connect or remove it. Informing your visitors and obtaining the consent required is your responsibility.